• Elegant Hotel Collection

Join a Portfolio

of unique, independent hotels

The prestigious Elegant Hotels Collection supports luxury independent properties worldwide with bespoke marketing services designed to extend reach and increase visibility with potential bookers.
Benefit from our fully serviced suite of services, including email marketing, banner advertising, PR, social media platforms and point-of-sale campaigns.

Increase Travel Trade Bookings

Stimulate awareness and access untapped markets with tailored marketing plans designed to increase travel trade bookings.
We leverage our expertise to create bespoke travel trade marketing campaigns for your property focussed on reaching regional travel agents, global consortia, TMC’s and corporate bookers.
Our tried and tested marketing activities include email campaigns, PR, targeted banner placements and GDS advertising, all designed to deliver the most cost-effective way of getting your messages heard by the right people at the right time.

Tactical Rate Campaigns

We also promote member hotels through tactical rate campaigns based on a hotel’s location, amenities or type.

These include seasonal sales, destination-specific special offers and lifestyle programmes. In addition, we have incentives and special offers through third-party marketing partners including Superdrug, Virgin, Avon and Peugeot.
Campaigns are bookable either exclusively via our own voice channels, with others bookable on the GDS and internet channels.

Our core rate campaigns are open for all hotel members to participate in, and include seasonal sale rates and an advance purchase rate.

Participation in niche campaigns is subject to pre-approval (based on specific criteria) and includes spa, golf, airport, boutique, business, budget and gourmet collections.

Custom Email Campaigns

If you are looking for an immediate, high-impact boost to your awareness, our email campaigns to our agent, corporate, press or MICE databases are an ideal way to raise your profile in a crowded marketplace. Ideal for high-priority or time-sensitive messages, we work with you to design and send the email with follow-up reporting on email engagement.


Let the Elegant Hotel Collection help you uncover and optimise the potential of GDS advertising. We work with you to identify the most effective options to meet your objectives and budget. Opportunities include sign-in messages on Amadeus, Sabre’s Spotlight Programme or various free-of-charge alternatives. Let us advise and support you.

Consortia marketing

Many consortia programmes such as ABC, CWT or World Rainbow Hotels, offer additional marketing opportunities when you join them. Our support team will be able to support and advise you on the options best suited to your objective. Send an email, advertise in an agent’s newsletter or on their sign-in screens, and boost awareness of your hotel further with targeted potential bookers.

Drive Direct Bookings

Our marketing services can help you generate awareness of your property, increase your profile within specific markets, build brand loyalty, and ensure you stand out in a crowded marketplace.
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Digital Marketing

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PR and Social Media Marketing

Hotel Meta Search & Affiliates