We also promote member hotels through tactical rate campaigns based on a hotel’s location, amenities or type.
These include seasonal sales, destination-specific special offers and lifestyle programmes. In addition, we have incentives and special offers through third-party marketing partners including Superdrug, Virgin, Avon and Peugeot.
Campaigns are bookable either exclusively via our own voice channels, with others bookable on the GDS and internet channels.
Our core rate campaigns are open for all hotel members to participate in, and include seasonal sale rates and an advance purchase rate.
Participation in niche campaigns is subject to pre-approval (based on specific criteria) and includes spa, golf, airport, boutique, business, budget and gourmet collections.