New agreement will deliver tailored solutions for independent luxury hotels
Hong Kong – 14 October 2025 Elegant Hotel Collection Asia Pacific, the pioneering performance-driven global soft brand dedicated to independent luxury hotels, today announces a strategic business partner agreement with Infinitude Hospitality, a dynamic hotel operator and advisory firm active across Asia Pacific and Japan.
The partnership will enable both companies to deliver enhanced value to hotel asset owners through tailored white label and third-party hotel management solutions. By combining Elegant Hotel Collection’s global representation platform with Infinitude Hospitality’s regional expertise, the collaboration aims to unlock new opportunities for luxury hospitality ventures seeking performance-driven representation and operational excellence.
Ashley Harvey, Partner at Infinitude Hospitality Pte. Ltd. and Co-Founder of Infinitude Hospitality Japan KK, commented: “We are excited to join forces with Elegant Hotel Collection to leverage our combined strengths and deliver enhanced value to hotel asset owners. This partnership marks a significant step forward in our commitment to deliver excellence and ROI.”
Anita Chan, CEO of Elegant Hotel Collection Asia Pacific, added: “At Elegant Hotel Collection, we are building a global community of hoteliers who are reimagining what luxury means in the 21st century. Partnering with Infinitude Hospitality allows us to extend our reach and impact in Asia Pacific, supporting owners with innovative solutions that preserve individuality while driving performance.”
Powered by HotelREZ, Elegant Hotel Collection provides its members with GDS distribution, global consortia access, direct booking support, and strategic commercial consultancy. The platform is designed to reduce OTA dependency, improve revenue performance, and enhance international visibility at an attractive cost of sale, while preserving the distinct identity of each member property.
Infinitude Hospitality offers comprehensive hotel management and advisory services, supporting luxury hospitality projects from concept development to ongoing operations. With a growing footprint in Japan and a successful partnership in Central Europe managing 22 hotels and projects, the firm brings deep regional knowledge and a commitment to international standards.
A growing global community of independent luxury hotels, membership of Elegant Hotel Collection is by invitation only and includes renowned establishments such as Paresa Resort Phuket (Thailand), La Sultana Oualidia (Morocco), The Townhouse Hotel Mykonos (Greece), Exclusive Collection (UK), Fonab Castle Hotel & Spa (Scotland), Galgorm Resort (Northern Ireland) and Cresta Palace Celerina (Switzerland).
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